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However, this alone is not enough! Ineffective processes that fail to make sure that the customers desires are correctly communicated by Sales and Marketing team to production and business operations can cripple the bottom line. The most common problem is that Sales personnel do not have a complete understanding of the limitations of construction operations. This is most evident in issues of change at the request of the customer and the sale of options. The professionals at ACG cannot make the tough market positioning decisions for your company. However, we can, with our national exposure, develop and provide the tools, processes and systems that help your company to make these choices on an "informed" basis. Further, the professionals at ACG can make sure that your company's sales processes and procedures integrate fully with construction and business operations. The Sales and Marketing professionals at ACG are highly experienced in all aspects of the marketing and selling process. During an engagement, the ACG Professionals will meet with company executives, management, and employees in both group and individual settings. The ACG Professionals will work with your company's entire staff to develop, document, implement and manage a sales and marketing process that will help your company to deliver on time and on budget.
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In
the complex arena of construction sales, few companies have a complete
grasp of their position in the marketplace. How do they really compare
with the competition and what markets are truly feasible are the key
questions that must be accurately answered. Most Executive
management teams fully understand that being able to precisely predict the
products, services, and features to market, at the right price, at the
proper time and in the right location is the only way to assure the
profitability of a homebuilder or construction company. 
